S: Do we need another cosmetics brand? Even with so many incredible brands and thinking about sustainability, I understand that it is .
I wanted to do something that was good for us, consumers, but also for society and nature. Today, at 40+ years old, I need products that really have good ingredients without saving money . A few years ago I started eating organic foods and it no longer makes sense to use products on the body's largest organ (the skin) that could harm us, cause allergies and even cancer.
We are from the generations of appearances, of eternal youth. It's so tiring! I think that an honest brand that shows people at their different ages, celebrates these ages, shows how to take care of themselves and look good while respecting who each person is, does us all a favor. A brand that focuses on you when you need it, from 40+ onwards, before that the difference between products and what they can do for us I think is more marginal.
We offer something specific for women who have the same needs as us: plant-based cosmetics, an extended clean list, with efficient ingredients in the necessary quantities, with sustainable and social concerns.
G: To try a different format, on a smaller scale, with as much transparency as possible, with all the steps thought out and studied . When I taught homemade natural cosmetics classes, I noticed that many of the women who came to the workshop were more interested in getting to know the products, understanding better what this natural cosmetics is, what their interaction would be like with the products and raw materials, rather than than an interest in doing as a constant practice.
I understood that there are many of us who want to adopt healthier practices, less harmful to our skin and the environment, interested in fairer trade practices, where there are benefits and generation of wealth in all parts of the chain. But they don't want to do it, they want to support it. For these people there is We,All. Thus was born the desire to develop skin care products, on a small, thoughtful, fair and high-performance scale where fewer products do more for us, our skin and our planet.
